I realise it's been a loooong time since I last did a blog post, however hopefully you've all noticed that we've been busy over here at Iron Strong Apparel. We've been trying to make sure our brand is aligned with the values we built it on, which in turn is being reflected in some of our recent & upcoming designs.
We've settled on a logo which we think is key in recognising our brand; simple but yet incorporates one of our main loves...the barbell. Check it out below! We've added this to a number of our products including the pocket logo shirts, our new Bulls & Barbells weighting shirt as well as to some existing designs.
We've added our first snapback cap!! It features the Iron Strong Apparel logo on a badge style design on the front, complete with 'Liftin' Heavy' phrase on the side. Perfect for adding some style in the gym or just when you wake up with bed head. Keep an eye out for more designs and styles coming soon!
A lot of iron enthusiasts will be familiar with the great Henry Rollins article 'Iron and the Soul'. If not, check it out here - definitely worth a read! There are some quality lines & thoughts in the article, though most people will remember the last paragraph:
The Iron never lies to you. You can walk outside and listen to all kinds of talk, get told that you're a god or a total bastard. The Iron will always kick you the real deal. The Iron is the great reference point, the all-knowing perspective giver. Always there like a beacon in the pitch black. I have found the Iron to be my greatest friend. It never freaks out on me, never runs. Friends may come and go. But two hundred pounds is always two hundred pounds.
Our 'Forged by the Iron' shirt incorporates 'the iron never lies' below the anvil. Forged by the iron relates to not only your body, but also your mind. This design is available in men's shirts, women's racerbacks and t shirts and also unisex 3/4 sleeve designs.
Hoodies are a staple in every wardrobe and you'd be hard pushed to find anyone who doesn't own one; therefore we had to add them to our lineup of products. So far we've kept these with just a simple pocket logo. Available in zip up or pullover style, multiple colours and they are unisex, so your girlfriend or wife doesn't have to steal yours.
I think we'll wrap it up there...we've got some exciting news to come with regards to our first sponsored athlete - watch this space!!
In the meantime, check out the links in the blog to our latest products or just head over to the collections page and get shopping! As always, drop us an email at email@example.com or contact us through Instagram or Facebook with any questions you have.
Keep 'er heavy!!
Adam - Iron Strong Apparel