About Us


"STRONG in training - STRONG in life"

Iron Strong Apparel was born out of a love of stylish, unique t shirts combined with a passion for weightlifting and the 'Iron'. We cater to weightlifting, powerlifting, general meatheads and the regular gym user who's heart skips a beat when they see the squat rack is free. We also cater to CrossFit® athletes who are looking for something more subtle in their t shirts, that doesn't make them look like a walking advert for the sport.

We strongly believe that when you have strength in the gym, other aspects of your life follow suit. Weightlifting and strength training in general builds confidence, perseverance, discipline and dedication...attributes which can translate to anything you are trying to achieve in life.

Iron Strong Apparel uses comfortable, durable materials built for athletes to last during their workouts - so you can focus on the correct lift technique, hitting a new PR or generally crushing your workout. We provide no-nonsense designs and let the fit of the t shirt show off the hard work you've put into your training. We strive to provide you with the best and most up-to-date fashions and products; while listening to your feedback to give you what you want. Our desire and passion is to provide you with clothing that you are just as comfortable rocking outside the gym as your are in it. Strength and fitness is a lifestyle after all.

Iron Strong Apparel aims to grow to a level where we can support and give back to the community of like minded individuals with an affinity for the Iron through athlete / event sponsorship.

ADAM McLOUGHLIN - Founder / Owner

Adam McLoughlin - Iron Strong Apparel owner          Adam McLoughlin - Iron Strong Apparel - Strong in the gym - Strong in life

An Irishman living in Toronto, Adam is an engineer who has been lifting weights in some capacity or another for the past 20 years; experimenting with various training techniques while also dabbling in CrossFit® for a couple of years. Iron Strong Apparel was born out of his passion for lifting weights and the positive impact it has had in his life.

His interest in the iron lifestyle has led him to discover a number of individuals who have introduced the philosophies of continuous self improvement in all aspects of life; leading him along a path of constantly trying to work on and improve himself both mentally and physically. A skill more important now than ever since the arrival of his son, Finn. His beautiful wife Jennifer is a regular reminder to keep his 'self improvement' evolving!!

Strong in training - Strong in life